The company will emphasize the following core values in the way it conducts business, works with customers, suppliers, donors/investors, farmers and employees and others it encounters while working and doing business:

Excellence - doing the best possible with the resources available, giving excellent service, having high standards of production, quality and management;

Locally Appropriate -  using locally available personnel, using appropriate technology, paying fees and taxes as required by law, respecting the culture and dignity of the people and respecting the environment;

Integrity - being transparent, having good accounting practices and honest business dealings, with truth & honesty;

Faithfulness - having a high commitment and faithful attitude in our work practices toward our employees, investors, suppliers, customers and farmers and, above all to God;

Teamwork - supporting and respecting all individuals in the company and working together towards achieving the vision, mission and objectives of the company;

Sharing - share up to 60% of our future profits and even part of our margin to fund social responsible projects;